Feedback
How to have clearer communication, better relationships and more influence
About Maj Bjerre
Maj Bjerre is an expert in communication, feedback, and cultural understanding. She helps leaders, teams, and organizations strengthen their communication, work culture, and collaboration — and challenges them to communicate more effectively and perform at a higher level. She has written two popular books on how to give effective feedback and how to turn criticism into valuable learning.
Maj Bjerre has worked with companies and organizations of all sizes, both public and private.
Keynotes & workshops
Strategic leadership Advisory
What’s the value of a visit from Maj Bjerre?
Maj Bjerre delivers clear, practical insights on how to achieve stronger performance and better collaboration through effective communication and feedback. With an engaging, humorous, and down-to-earth style, she shares tools, perspectives, and real-life examples from organizations that excel by embracing a healthy feedback culture.
Value for employees
You gain a shared language and platform for talking about feedback. It legitimizes conversations about what works — and what doesn’t — which is the essential first step toward improvement.
Value for managers
Maj provides inspiration and concrete insights for leaders who want to build high-performing teams through a strong feedback culture. Understanding the do’s and don’ts of feedback strengthens both communication and leadership skills.
You will gain new insights into:
The purpose of feedback
Why feedback is important — and why it can feel difficult
How to avoid conflicts and resistance
How to get the receiver genuinely interested in your feedback
How to turn criticism into useful learning
About feedback
Effective feedback requires clear communication, strong relationships, and trust. As feedback-givers, we often forget that our feedback must be relevant, helpful, and meaningful for the receiver — and then we wonder why they don’t listen.
These themes are central to Maj Bjerre’s two books, Receiving the Gift of Criticism and FEED BACK – så du bliver hørt (How to Make People Listen).
Practical Information
Inspirational talks typically last 45–90 minutes and can be booked for team events, leadership seminars, or as keynotes at conferences.
Maj Bjerre also offers half-day and full-day workshops, where participants work hands-on with tools, cases, and feedback techniques tailored to the organization’s specific needs.
Get in touch
If you’re curious about how Maj Bjerre can support your team, organization, or leadership development, feel free to reach out for a no-obligation conversation. She will be happy to discuss your needs and explore how her keynotes, workshops, or advisory sessions can bring value to your organization.
Allan Hauge Pedersen, Project/Technical Lead, Ambercon A/S
“We had a fantastic day dedicated to feedback, where we were filled with concrete insights and left feeling highly inspired and motivated. As a facilitator, Maj guided us confidently throughout the day. She created a great balance between theory, roundtable discussions, and practical exercises — all delivered with a spark of humor and a strong sense of the room’s dynamics. The course fully lived up to our expectations, and I can warmly recommend Maj to anyone who aims to build a more effective feedback culture and, in turn, improve collaboration.”
Miro Walker, CEO, Cognifide
”I’d highly recommend Maj as someone with a deep understanding and appreciation of what makes people work in a role. Best of all, Maj wasnøt afrad to challange our assumptions and approach head-on, ensuring the best possible outcome”.
Jesper Frederiksen, Head of Components & Civil Works, Wind Power Procurement, Ørsted
”We liked that Maj had targed the talk to our needs, and we all left with new insights and learnings. We are looking forward to reading the book now.”
Anette Sønniksen, HR Business Partner, Alfa Laval Kolding A/S
“The leaders thought it was great, and they appreciated how flexible you were in your approach, adapting based on what was being said. It was excellent to have a balance between practical and theoretical elements, and they came away with tools they can actually use — without feeling overwhelmed or like they had to completely change everything.”
Receiving the gift of criticism
Take a minute to read the e-book.
Feedback is often misunderstood. As receivers, we have a tendency to take feedback personally, even if it wasn’t meant that way. This prevents us from listening to it and learning from it.
This book gives you insights and effective tools that you can use right away. You’ll learn the difference between criticism and feedback, and how it affects us.
If we can’t handle criticism in a healthy way, we cannot grow as human beings.
After reading this book, you will be able to receive criticism and use it constructively - and be able to give feedback that will be heard.